101 Ways to Promote Your Web Site - download pdf or read online

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This finished, hands-on, step by step advisor is certain to allure extra strength shoppers to any given site. With 1000s of confirmed suggestions, instruments, and strategies, this freshly up-to-date version offers the newest net 2.0 tendencies and strategies akin to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise vendors, experts, site owners, participants, new media pros, and site designers will locate this guidebook precious for constructing on-line strategies. A own password can be incorporated for gaining access to the better half web site, which gives up to date online marketing information and elevated details. From optimizing web pages for se's and incorporating dynamite public kinfolk thoughts to offline promoting and making sure client delight, this guide and site mixed are unbeatable for valuable on-line promotional resources.

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If they are faced with huge blocks of text, most visitors are overwhelmed by the quantity of the information and either are too intimidated to read your message or do not want to spend the amount of time it will take to read your message. Write for scanability. Don’t set your text size too small, as this is too hard to read. However, if your text is set too large, it looks like you are shouting. Also, avoid using ALL CAPS, WHICH ALSO COMES ACROSS AS SHOUTING. com) Color Notes Keep your online and offline images consistent.

It is the same idea here. Your efforts should focus around those keyword phrases that bring in a fair volume of traffic and that are highly targeted. The return on investment for such keywords will be much higher. When reviewing your keyword list, you need to consider: • Which keywords are vital to your objectives • Which keywords are popular enough to generate reasonable, sustainable traffic • Which keywords do not have so much competition that it would be counterproductive considering the time and effort necessary to target them.

Go through the same process, adding those elements that are new or different from what you already have in your database. Continue building the first column of your database by continuing through all the sites you want to include in your competitive analysis. The next step is to develop a column for each of the sites you want to include in the competitive analysis. Then add two more columns—one for your existing Web site, to see how your site stacks against the competition, and the second for future planning purposes.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

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