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Read e-book online 101 Ways to Promote Your Web Site (101 Ways series PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This accomplished, hands-on, step by step consultant is sure to allure extra capability shoppers to any given web site. With 1000's of confirmed information, instruments, and methods, this freshly up-to-date variation offers the most recent net 2.0 traits and methods comparable to RSS, blogs, podcasting, and cellular advertising. marketers, company advertising managers, small enterprise vendors, specialists, site owners, contributors, new media execs, and web site designers will locate this guidebook beneficial for constructing on-line strategies.В A own password can also be incorporated for having access to the significant other web site, which supplies up to the moment online marketing information and extended info. From optimizing web pages for se's and incorporating dynamite public family members ideas to offline advertising and making sure client delight, this instruction manual and web site mixed are unbeatable for valuable on-line promotional resources.

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Graphics Notes A good rule of thumb is to keep the combined size of the text and graphics, on any Web page, no more than 50 KB. Graphics that take too much time to download can cause visitors to leave your site before they get a chance to see it. com) Some people even turn graphics off in their browsers to save time when searching, so you should provide all of Descriptive text associated your information in text format as well as graphics. To with respective images on a do this, use descriptive Alt attributes in your image tags.

The Internet has helped create very demanding consumers with very high expectations. Having completed identification of your objectives, target markets, products and services, and now your competitive analysis, you are ready to develop your storyboard or architectural plan or blueprint for your site. Storyboarding Your Web Site Before you start construction on your Web site, there are many steps to be taken. First you must have the storyboard, or the blueprint of your site, developed. In Web development, the majority of the time should be spent in the planning stage—integrate your objectives, your target market information, the findings of the competitive analysis, and your own ideas as well as those of others.

Check to see what meta-tags your competitors have. Not only can you learn from the sites that catch your eye, you can also learn from your competitors’ mistakes. After you have done a thorough job of this market research, you are in a good position to develop a description that is catchy and adequately describes your site. To check your competition’s meta-tags in Microsoft Internet Explorer, you simply go to their site, then click “View” on your menu bar, and select “Source” from the drop-down menu.

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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF


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