By Richard Laermer
A greater time on your company begins within the subsequent decade. Are you prepared? during this quick and livid time laptop of a booklet, Richard Laermer exhibits you ways to use-and on occasion abuse-the developments of the subsequent decade (or ) that actually topic. As an writer with a practical crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a superb future-if you begin making plans for it at the present time. occasionally you spot a enterprise evolve and imagine, “I want i might considered that.” together with his trademark razor-sharp type, Laermer unearths the main practical forecasting secrets and techniques trendspotters. Divided into 9 different types, with greater than seventy two “short-short” chapters and dozens of outrageous sidebars, this pleasing ebook exhibits you the how one can: learn the symptoms effect the developments embody new and reject stodgy expect switch Ask specialists the suitable questions search out visionaries and snub fakers Separate the tendencies from fads Use technology-for every little thing make the most of being prior to the contest! 2011: Trendspotting for the following Decade is filled with eye-popping predictions (and realities) on how you will stay, paintings, play, purchase, promote, speak, textual content, chortle, and extra. you will find how miniscule cognizance spans increases a necessity for velocity...how to paintings while you are sleeping...how to scrub off mediocrity...and why state-of-the-art communique units becomes out of date. With 2011you'll the way to perform switch rather than trailing it. Laermer calls developments as he sees 'em-from what is useless to what is sensational to what is novel and what is subsequent. in case you are searching for awesome observations, stunning data, chic insights, and healthy foodstuff for thought--read this publication. simply because this can be your life...in 2011.
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Additional info for 2011: Trendspotting for the Next Decade
They won’t be big. The Caboodle: Advanced Trendspotting 37 The Decade Is Starting Anew— and Maybe the World Is Too Paraphrasing Sondheim, What Else TREND: It’s the New Decade, and it’s a moment made especially for you—take advantage and enjoy every bit of it! M aybe it’s because our current decade dawned with our dot-com bubble busted, that disputed election, and an unfathomable attack on American soil. Or maybe it’s because so much of our attention in the following years was devoted to news too dire to digest (Iraq’s consequences) and fluff too digestible to be relevant (Britney’s crotch).
People are impatient. 8. People can’t find what they need quickly enough. You know, what’s funny is that in the end, it all comes back to technology. If you make something really easy and table-dumbed-down (see “Terms I Made Up + Newfangled Future Speak”), you won’t have a prob- 20 2011: TRENDSPOTTING FOR THE NEXT DECADE lem getting us all to learn what you proffer. We’ll share our newfound easy knowledge with everyone, who will share it with their “everyone”! I think easiness will become a thing of the future.
2011: Trendspotting for the Next Decade by Richard Laermer