Marketing

60-Minute Brand Strategist. The Essential Brand Book for by Idris Mootee PDF

By Idris Mootee

ISBN-10: 1118659961

ISBN-13: 9781118659960

Praise for 60-Minute model Strategist

"A clean tackle the knowledge of placing model approach on the center of company approach. wonderful insights for a fast-moving world."
--Angela Ahrendts, CEO, Burberry

"Idris Mootee paints a pointy, accomplished, and finely articulated research of the possibility of significant manufacturers within the twenty first century's cultural situation and company panorama. the result's a wise handbook that reminds you and your organization easy methods to construct suitable, actual, sustainable, and winning manufacturers in an evolving society."
--Mauro Porcini, leader layout Officer, PepsiCo Inc.

"Idris's booklet teaches us find out how to interact contemporary more and more cynical shoppers on a deeper emotional point to construct genuine fairness and management. He demonstrates the way to escape of the field and fix enterprise technique to model method, and the way the precise brand...

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Extra resources for 60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals

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Theodore Levitt, Harvard Business School “Traditionally, tactical marketing decisions—regarding packaging and advertising, for instance—are made by different people or departments. A holistic understanding of the relationship that consumers have with a brand can give direction to a company’s marketing activities and result in a stronger bond between consumer and brand” —Susan Fournier, Harvard Business School Rise and Rise of the Brand The very technologies that make it faster, easier, and cheaper to innovate also help us to imitate.

One of the real keys to long-term brand success is investing so customers like us, trust us, value us, keep coming back to us, are willing to pay a premium for us, and choose to take us into their lives. For the most part, however, today’s organizations work against this type of brand success. The designs of most business organizations are disaggregated. Customers don’t think or act in organizational silos, but organizations do. This often blocks true understanding. How can we ever hope to understand customers when we only concern ourselves with a small part of their lives, attitudes, and behaviors (that are defined by our organizational role and responsibilities)?

For general information about our other products and services, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002. Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. com. com. Library of Congress Cataloging-in-Publication Data: Mootee, Idris, 1958- 60-minute brand strategist: the essential brand book for marketing professionals / Idris Mootee.

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60-Minute Brand Strategist. The Essential Brand Book for Marketing Professionals by Idris Mootee


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