Advertising

A Quick Start Guide to Google Adwords: Get Your Product to - download pdf or read online

By Mark Harnett

ISBN-10: 0749460032

ISBN-13: 9780749460037

A short begin advisor to Google AdWords outlines the heritage to Google, finds the secrets and techniques in the back of pay-per-click advertisements and what sells on-line, and provides important the right way to create a superb crusade. With up to the moment case experiences and pointers on very important enterprise abilities it covers: easy methods to organize an account; the secrets and techniques of what sells on-line; how one can be aware your advertisements successfully; tips to pay the smallest amount for the preferred phrases; the right way to song earnings; pitfalls to avoid.For the non-techie who desires to be concerned, this booklet will aid you learn, organize and run your personal AdWords crusade in addition to supplying you with the instruments and the boldness so as to clarify it to others.

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Extra resources for A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

Sample text

It’s actually easy. Anybody can do it. To use Google AdWords you don’t have to work for a top advertising agency. You can do it at home and there’s no big mystery to it. In the next chapter, I’m going to show you how. And the big ideas keep on coming: AdSense Google AdSense is a Google programme based on content rather than on search. Website owners who sign up for AdSense can display Google ads on their websites and receive money for any clicks on the ads. ’ The answer’s yes, and although this book really concentrates on your advertising, we’ve added a section in the Appendix that explains how you can profit from AdSense.

So keep on reading. The reason why AdWords are so effective compared with other advertising (they actually perform between two and ten times better) is because when someone is actively searching for something like a new car they’re already in the mood to buy. If you can put a relevant ad in front of that person then you’re much more likely to make a sale. 44 GOOGLE AND THE SECRET NEED Google spotted that the search was a very strong indication of desire to purchase and that advertisements can fulfil the need of the searcher.

These are the pages of his website that mean a sale has taken place. As soon as somebody gets to that page, it triggers the code, and Google can track back to what keyword and which advert they clicked on. He did this using the Conversion Tracking button on the website and clicking on ‘is this is a sale or an enquiry or a lead’. He said, ‘you literally press a button and it generates a code for you, five lines of java script. I sent it to my web developer and he just popped it in the page. ’ Now Liam can see 40 GOOGLE AND THE SECRET NEED how many clicks he’s had and the cost per conversion, all on one screen.

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A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business) by Mark Harnett


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