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Mark Tungate's Adland: A Global History of Advertising (1st Edition) PDF

By Mark Tungate

ISBN-10: 0749448377

ISBN-13: 9780749448370

Let's face it: advertisements is a kind of industries that make you itch to drag again the curtain and have a look behind the curtain. Adland does simply that. It takes a world view of the improvement of ads, and utilizing first-hand money owed from key figures it takes a difficult look at the way forward for advertisements as well.

The ebook comprises fresh interviews with some of the key gamers who formed the realm of advertisements from the Nineteen Fifties onwards, together with: Jean-Marie Dru, President and CEO, TBWA; Phil Dusenberry, BBDO artistic legend; John Hegarty, Chairman and world wide inventive Director, BBH; Maurice Levy, President, Publicis crew; George Lois, Madison street artwork director; Washington Olivetto, South America's most renowned adman; Sir Alan Parker, movie director, who talks approximately his early profession in ads within the Seventies; Emanuele Pirella, Italian copywriting guru; Keith Reinhard, Chairman Emeritus of DDB around the world; Kevin Roberts, CEO around the world, Saatchi & Saatchi; Sir Martin Sorrell, CEO, WPP; Cilla Snowball, Chairman, AMV.BBDO.

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Extra resources for Adland: A Global History of Advertising (1st Edition)

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His capital amounted to US $6,000, but fortunately by that stage his brother Francis was managing director of Mather & Crowther, which agreed to lend him money and its name. H. Benson, to invest. At the same time, he convinced the American branch of Wedgwood China to take a risk on a new agency, if only for strategic space-buying purposes. At first, Ogilvy’s backers assumed that the agency needed an American (and presumably more experienced) front man. And so Anderson Hewitt was persuaded to leave the Chicago office of J.

Two years later, at the age of 32, he was placed at the helm of the agency by its founder, Harrison King McCann, who became chairman. K. McCann – in 1911 when Standard Oil broke itself up at the behest of the US government, thus robbing him of his position as the company’s ad manager. His agency was effectively Standard Oil’s spun-off advertising department. Servicing companies formed from the scattered units of Standard, as Madison Avenue Aristocracy 47 well as important new clients like General Motors and Coca-Cola, McCann was able to expand rapidly into overseas markets, soon rivalling J.

He added, ‘A lot of people. . ’ NBC affiliate WNBT had begun commercial TV broadcasts in 1941. A year later, the minimum programme time required of TV stations was cut from 15 hours to 4 hours a week for the war period. After the war agencies hovered around the medium, still unsure what to make of it. ‘Television is the strongest drug we’ve ever had to dish out,’ Leo Burnett told the National Television Council in 1949. ’ Some were steelier than others. At BBDO, the charismatic Irishman Ben Duffy – who had taken over at the head of the agency from Bruce Barton in 1946 – was particularly keen on TV.

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Adland: A Global History of Advertising (1st Edition) by Mark Tungate


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