Advertising

Get Advertising and Socialism: The Nature and Extent of Consumer PDF

By Philip Hanson

ISBN-10: 1349020362

ISBN-13: 9781349020362

ISBN-10: 1349020389

ISBN-13: 9781349020386

Publication through Hanson, Philip

Show description

Read or Download Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia PDF

Similar advertising books

Trust Us, We're Experts: How Industry Manipulates Science by Sheldon Rampton, John Stauber PDF

The authors of poisonous Sludge is sweet for You! unmask the sneaky and frequent equipment makes use of to steer opinion via bogus specialists, doctored info, and synthetic proof. We expect the specialists. We expect them to inform us who to vote for, what to devour, tips on how to bring up our kids. We watch them on television, take heed to them at the radio, learn their reviews in journal and newspaper articles and letters to the editor.

Joseph Jaffe's Life After the 30-Second Spot: Energize Your Brand With a PDF

The outdated media recommendations advertisers used for many years now not paintings. here is what does! conventional advertisements, within the type of print, radio, and such a lot particularly, tv, is much much less powerful than it was once. ads recommendations utilizing purely those mediums now not paintings. existence After the 30-Second Spot explains how savvy sellers and advertisers are responding with new advertising and marketing suggestions to get their message out, get spotted, have interaction their audiences-and raise revenues!

Get 2011: Trendspotting for the Next Decade PDF

A greater time on your company starts off within the subsequent decade. Are you prepared? during this quick and livid time computer of a booklet, Richard Laermer exhibits you the way to use-and occasionally abuse-the traits of the following decade (or ) that truly subject. As an writer with a useful crystal ball, a veteran advertising innovator, and media grasp, Laermer foresees a superb future-if you begin making plans for it this present day.

Download e-book for iPad: Brand for Talent: Eight Essentials to Make Your Talent as by Mark Schumann

Compliment for model for Talent"As a marketer, not anything is extra vital than development a powerful, proper model. As a pace-setter, not anything is extra very important than growing an energized, gifted team of staff. model for expertise presents a compelling framework and nice useful information. it is going to switch how you take into consideration your humans method.

Additional info for Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia

Example text

In the present context, for example, space rates in the press usually seem both low and arbitrary to Western exporters. Data on domestic rates support this impression (see the appendix to this chapter). Admittedly this is only in relation to circulation, since other information on the value of the space to advertisers is lacking. e. excess demand at existing rates (see the next section), rates probably are too low. The same may be true of other media. It also appears that some services to advertisers are supplied free of charge.

Vneshtorgreklama is not formally linked to the domestic advertising organisations discussed below. Its chief importance to Soviet domestic advertising of domestic products is as a technical pace-setter and channel for information on foreign advertising methods. 1 2 For domestic advertising there is one organisation that is intended as a supreme co-ordinating body, the Mezhduvedomstvennyi soviet po reklame (Inter-Departmental Council on Advertising, hereafter IDCA). The IDCA currently has the First Deputy Minister of (Internal) Trade for the USSR as chairman, with deputy ministers from the USSR food and light industries, plus the deputy head of Tsentrosoyuz (The Central Union of Consumer Co-operatives) as vice-chairmen, and representatives from the state committees which administer the main media and from the few other national-level organisations, such as Aeroflot, which have a substantial 1 1 Soyuztorgreklama has apparently organised some advertising of imports from Hungary and Rumania, but this may well have been channelled through the foreign trade agency.

Hanson, The Consumer in the Soviet Economy (Macmillan, 1968) chapter 6). But since 1965 the revenue from Soviet turnover tax, the main indirect tax, which falls preponderantly on consumer goods, has risen more slowly than household expenditure and almost certainly less than subsidies to items of consumption, notably housing and meat. The two countries' net indirect tax/consumption expenditure ratios have therefore been converging. 1 1 ( 1 ), p. 60. How classified -type advertisements were counted is not explained.

Download PDF sample

Advertising and Socialism: The Nature and Extent of Consumer Advertising in the Soviet Union, Poland, Hungary and Yugoslavia by Philip Hanson


by James
4.4

Rated 4.47 of 5 – based on 38 votes