Download PDF by Carol J. Pardun: Advertising and Society: An Introduction

By Carol J. Pardun

ISBN-10: 0470673095

ISBN-13: 9780470673096

Now revised and up-to-date to mirror the effect of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impact on society.

  • Expanded with 5 new chapters masking the effect of rising applied sciences, together with the evolution of Direct to purchaser (DTC) pharmaceutical advertisements; product placement in a number of media; and the growing to be intrusiveness of net marketing
  • Explores a huge diversity of themes together with alcohol, tobacco, and intercourse in ads; the professionals and cons of damaging political advertisements; advergrames; and using stereotypes
  • Examines the impression of ads via its certain ‘point/counterpoint’ structure –designed to spark dialogue and support scholars comprehend the complexities of the problems being presented
  • Lends big readability to the topic, uniquely balancing feedback and perform inside one text
  • Includes chapter-level overviews and summaries of the subject background and key matters, in addition to student-friendly good points akin to rules for papers and questions for discussion

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Extra info for Advertising and Society: An Introduction

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2005). Sloth, not ads, is responsible for fat kids; “food police” loath to recognize real science linking sedentary lifestyles with rise in obesity. Advertising Age (Midwest region edn) 76(16): 30. , and Peloza, J. (2008). Meet the parents: A parents’ perspective on product placement in children’s films. Journal of Business Ethics 80(2): 289–304. 1007/s10551-007-9421-5 28 J. Walker Smith and Dan Panici Argument Children are smarter than we think. Let’s respect them as the consumers they are! J.

A. G. Lafley (Creamer 2006), CEO of Procter & Gamble, the most storied consumer marketing company of all time, now speaks passionately of the modern “let go” world in which marketers can retain control of their brands only by ceding more control to consumers. Not only has the Internet put new tools into the hands of consumers – with which children are often the most proficient – but it has also opened up information to consumers that they have never had access to before. In particular, the Internet has put people in touch with other people.

School supplies: 83/92 percent. Snack foods: 78/88 percent. • Figures are only slightly lower for family dining decisions. Fast food restaurants: 76/84 percent. Breakfast foods: 70/88 percent. Dinner foods: 64/86 percent. • Figures for the choice of family products show sizable participation by children, even if not the majority in some cases. Place to go for vacation: 50/79 percent. Family car: 26/38 percent. Hotel to stay at when traveling: 20/37 percent. There is nothing unexpected in these findings.

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Advertising and Society: An Introduction by Carol J. Pardun

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