Download e-book for iPad: Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

Throughout the Nineteen Forties and Nineteen Fifties, American advertisers made themselves important to company, media, executive, and non secular institutions.  They estimated an American-led international purchaser order supported via ads established media the place the logo took priority over the company that owned it, and ads, propaganda, and public kinfolk have been thought of an analogous thing.  To help those principles and confirm that the advertisements remained of price, they proven relationships with the government and nationwide protection corporations, constructing a community and strategy for disseminating persuasive details that survives into the twenty-first century. 

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Extra info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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One of the most important things learned during the war, according to Young, was that “from the largest national ones to the smallest local ones, the advertising agencies of every kind and size, the thousands of media owners of every kind, and all the affiliated industries and suppliers” could work together on campaigns. Young also felt that the war had brought advertisers in step regarding the importance of combining research into consumer opinions, a well-planned, multitiered “program of attack,” and regarding the presentation of facts in a simple and interesting manner.

46 Less than a month later, on December 7, 1941, the Japanese air strike on Pearl Harbor, Hawaii, brought the United States into the war and created a permanent place for advertising in American government. The War Advertising Council Advertisers quickly offered their services to the Roosevelt administration to help with the war effort and formed the War Advertising Council. The war created a network of American advertisers, broadcasters, and brand-name manufacturers working together to advance all their self-interests and agendas.

Everything was in place by World War II regarding the ideas, mechanism, and methods of free enterprise, but it was not until after the war that 28 ● Advertising in the Age of Persuasion American politicians and business executives implemented the ideas. The war allowed advertisers to prove their usefulness to the government. It allowed them to establish an extensive national network of business, media, advertisers, government, schools, churches, and community groups. It helped them reinforce their goal of making broadcast media dependent on advertising revenue.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring

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