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All-Out for Victory! Magazine Advertising and the World War by John Bush Jones PDF

By John Bush Jones

ISBN-10: 1584657685

ISBN-13: 9781584657682

Following the assault on Pearl Harbor and the access of the USA into global struggle II, many advertisement advertisers and their Madison road advert firms immediately switched from promoting services to promoting the house entrance on how one can help the warfare. advertisements through significant brands showcased how their factories had grew to become to conflict construction, demonstrating their participation within the battle and aiding humans comprehend, for example, that they couldn’t purchase a brand new washer as the corporation was once making munitions. different advertisements helped civilians do something about wartime rationing and shortages by means of providing recommendation on the right way to make leftovers tasty, make footwear final, and maintain a automobile in reliable operating order. advertisements additionally inspired Victory Gardens, scrap gathering, giving blood, and (most very important) procuring warfare Bonds.
In this publication, Jones examines hundreds and hundreds of advertisements from ten large-circulation information and general-interest magazines of the interval. He discusses motivational warfare advertisements, advertisements approximately business and agricultural help of the struggle, advertisements directed at uplifting the morale of civilians and GIs, and advertisements selling domestic entrance potency, conservation, and volunteerism. Jones additionally contains advertisements praising girls in warfare paintings and the military and advertisements geared toward recruiting extra girls. Taken jointly, warfare advertisements in nationwide magazines did their half to create the most productive domestic entrance attainable to be able to help the conflict effort.

Contains lots of ww2 advertisements.

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Additional info for All-Out for Victory! Magazine Advertising and the World War II Home Front

Sample text

He’s a top executive today, thanks to free enterprise. In America a man is free to choose his work, free to develop his talents, free to advance to the limit of his ability [a phrase repeated frequently in such ads]. It is opportunity, incentive to individual effort that has made America strong” (Business Week 27 Nov. 1943: 2). The second SKF free enterprise ad contains a much more orthodox definition of free enterprise when it maintains that there is “a reason why America has the highest standard of living the world has ever known.

He’s a top executive today, thanks to free enterprise. In America a man is free to choose his work, free to develop his talents, free to advance to the limit of his ability [a phrase repeated frequently in such ads]. It is opportunity, incentive to individual effort that has made America strong” (Business Week 27 Nov. 1943: 2). The second SKF free enterprise ad contains a much more orthodox definition of free enterprise when it maintains that there is “a reason why America has the highest standard of living the world has ever known.

That is about the only sweeping generalization about war ads in magazines that can be made with complete confidence as to its accuracy. Otherwise, for example, there are no consistent, logical, or meaningful patterns of what kinds of war ads appeared in different magazines, what advertisers most regularly placed their ads in which magazines, or even how frequently a given advertiser placed such ads at all. What are available, however, are a few generalizations about advertising during the war that reveal the success of war advertising against the backdrop of “business as usual” ads in print media that merely sold a product.

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All-Out for Victory! Magazine Advertising and the World War II Home Front by John Bush Jones


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