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All You Need is a Good Idea!: How to Create Marketing - download pdf or read online

By Jay H. Heyman

ISBN-10: 0470237910

ISBN-13: 9780470237915

ISBN-10: 0470378654

ISBN-13: 9780470378656

In All you wish is an effective notion, Jay Heyman exhibits you the way to create strong advertising and advertisements rules that might dramatically raise revenues to your company. excellent for marketers and small enterprise owners?or operators of any dimension enterprise, for that matter?this worthy advertising source may help any enterprise stand out available to buy, construct larger marketplace percentage, achieve exposure, and scare the pants off the contest. This ebook is the right consultant to making really robust advertising and marketing messages.

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Extra info for All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results

Sample text

Do not feel you have to follow each suggestion exactly, nodding your head in agreement with each example. Even when working with the same product, marketing information, and strategy, every art director I’ve ever worked with has come up with a visual solution that was different than any other art director developed. Every writer comes up with a different combination of words for body copy, a headline, or a slogan. You will have to bring your own sensibility, talent, and personality into the creation of your ideas.

You will start looking for a local tunnel to put the message on, because it seems like such a natural idea. Natural? Maybe. Good? Definitely not. Better than no idea at all? Barely. GOOD IDEA A good idea sounds fresh and new and presents itself in an arresting manner. It will slow down the audience, grab attention, and invite further inspection of your message. An unexpected splash of color, the precise word in a headline, a stopper of an illustration, a twist on your usual message, a new target, a different promise — anything can be part of the solution and help to turn a tired, weak idea into a good idea.

Why settle for just “good” ideas, you ask. Shouldn’t you always swing for the bleachers, aim for the stars and all that good guidance your teachers and coaches have always motivated you with? Sure you should. But let’s get real. If your field were music, would the realization that you would never be as great as Mozart stop you from starting? Not being Shakespeare has not prevented other writers from getting tons of books published, read, and enjoyed. A few were great, many were good, which is the point.

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All You Need is a Good Idea!: How to Create Marketing Messages that Actually Get Results by Jay H. Heyman


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